About us
Globe, a leader in new energy gardening machinery, has been driving innovation in lithium battery technology, advanced brushless motors, and electronic control systems since 2007. Actively shapingthe industry, the company has contributed to seven industry standards. Committed to building its proprietary brands, Greenworks boasts a stellar reputation in North America and Europe, with its lawn mowers, blowers, and other products consistently ranking as top sellers on platforms like Amazon throughout the year. In 2022, Globe achieved 5.2 billion RMB in revenue, with 21% of its workforce in R&D. This focus on innovation has led to 1,000+patents, including 366 for inventions. The company also employs 1,000+ R&D professionals and utilizes 300+ intelligent manufacturing robots and manipulators, driving efficiency and technological advancement.
OUR BRAND
As a leading authority in the global garden machinery industry, Globe is dedicated to building a lithium battery-based ecosystem, creatively developing multiple battery platforms including 24V, 48V, 60V, 80V, and 82V, and consistently delivering high-performance rechargeable products. A single battery can support multiple tools, thus forming an ecosystem centered on the battery pack that significantly reduces costs while enhancing brand loyalty and repurchase rates. This unwavering commitment improves the living spaces, garages, gardens, and environments of individuals. This transformation has made the task of home maintenance and environmental enhancement a truly enjoyable endeavor. Our brands include Greenworks and Greenworks Commercial, offering power tools, garden equipment, vehicles, and household cleaning appliances.
R&D
Globe employs an advanced global collaborative R&D system, focusing on the integration of emerging technologies such as IoT, artificial intelligence, and unmanned driving with the garden machinery industry. In areas such as electronic control, system control, battery packs, battery chargers, and intelligence, the company has accumulated a series of core technologies. The Zero Turn Mower received the 2018 Pro Tool Innovation Awards (PTIA), and the Lithium-ion All-Terrain Vehicle received the 2019 Pro Tool Innovation Awards (PTIA). The company has established specialized R&D centers in China, the United States, and Sweden. In 2020 and 2021, R&D expenses reached 186.8097 million yuan and 208.2506 million yuan, accounting for 4.35% and 4.16% of the operating income, respectively. The company has over 1,000 R&D and technical personnel, holding a total of 1,241 domestic and international patents.
INTELLIGENT MANUFACTURING
The vertically integrated intelligent manufacturing system is a core competitiveness. Globe has established product manufacturing systems in China, Vietnam and USA, encompassing over 80% of core components. 300 robots and automated tools have been deployed in Chinese and Vietnamese factories. We utilize automated inspection instruments like CCD and AOI, and our MES system sends real-time updates on quality, maintenance, and material shortages to management via smartphones. All process parameters are monitored and recorded online. Over 90% of greenworks production operates on a Make to Order (MTO) basis. Our production orders are meticulously planned using an Advanced Scheduling System (APS). The entire production process is closely monitored and tracked through our Manufacturing Execution System (MES). Furthermore, our Product Packing System effectively manages the delivery of finished products, closing the loop by providing order information back to the customer.
RELEVANT TO OUR CUSTOMERS
Greenworks, a manufacturer and brand owner specializing in new energy garden machinery, has cultivated a substantial customer base through its omni-channel marketing approach. The company has established enduring partnerships with renowned customers in North America and Europe, including Amazon, Walmart, CTC, Costco, The Home Depot, Harbor Freight Tools, Bauhaus, Leroy Merlin, Lowe’s and numerous other retail stores and e-commerce partners. Greenworks also collaborates with well-known brands such as Stihl, Toro, B&S, Stiga, and more. To adapt to consumer purchasing habits, enhance product sales efficiency, and ensure stability, the company has leveraged years of operational experience to establish a robust "online + offline" omni-channel marketing system. This system includes independent brand websites for greenworks (greenworkstools.com and greenworkstools.eu), ensuring comprehensive coverage of potential target consumers.
Making a difference
Greenworks is a young company with high ambitions for change. We want to change an industry that has already taken a step in the right direction and knows that the future is battery-powered. But how do you change an industry that is already changing? For us it's simple.It's not enough to follow industry and demand. We need to create the industry. Lead it.
‘Something smarter, more user-friendly, agile and sustainable.’
Power your Vision
Your vision, our power
If there's anything we know how to do at Greenworks, it's innovation. And that's not in spite of our youth. It's because of it. Our youth makes us innovative, adaptable, and quick on our feet. Without destructive traditions, products or approaches, there's nothing to change. The distance between idea and action is non-existent. We know where we want to go – forward – and we know how to get there – powered by our modern, high-performance batteries and with a responsive, smart,sustainable and agile approach to the market. Above all, we know when – now. Greenworks needs to make a difference now. And it's not a day too soon.